A quick buck | Ar Architects

The basic idea of the space

Based on the idea of METAVERSE, the showroom successfully combines physical reality with the virtual world. A Quick Buck in Moscow has become not just a showroom, but a whole experience where virtual and real intertwine, creating a whirlwind of innovation and style. Screens and cubes turn the space into a canvas of fashion ideas, and faux fur gives it coziness and luxury.

"A lot of tactile elements: fur, concrete, metal in one space with broadcasts of the brand's products."

Also the "chip" of the interior became light fitting rooms - an ideal place for photo shoots. We paid special attention to their uniqueness, so each fitting room is fully covered with fake fur and has an individual color: pink, blue, yellow and green. We incorporated faux fur into key interior elements: décor, furniture and part of the flooring.

"The faux fur seems to create picturesque swirls, spreading throughout the store."

In the main hall there is a cozy sofa made of pink fur, designed for relaxation of employees and guests of the salon. Imagine that you are comfortably seated on a soft sofa from Mass Furniture, and next to you - a glowing LED cube, showing new collections of clothes. You are waiting for the moment when a look will be created for you that will emphasize your uniqueness.

Interesting interior solutions

We started our creative realization in a spacious room with high ceilings and large panoramic windows, which served as an ideal basis for creating a modern interior with original design solutions. Upon entering the main hall, the visitor is greeted by a central composition in the form of a large LED cube equipped with an interactive screen. This innovative design element creates the impression of an unfolding meta-universe, complementing the unique visual atmosphere.

Inside the LED cube, not only videos of new clothing collections are broadcast, but also abstract video installations offering visitors an original vision of the fashion world. Several planets are placed around the cube, each of which has unique. characteristics: a planet covered with fake fur, a planet with the showroom logo pattern and a planet in calm shades of gray. These planets give the impression of an unfolding meta-universe that is constantly transforming, changing its appearance. Each planet around the LED cube carries unique visual elements that emphasize the innovative and creative nature of the showroom and create an exciting and inspiring atmosphere for visitors.

The stainless steel arched openings feature mirrors in the floor, as well as a mirror in the coffee area that visually expands the space. Unique patterns are applied to various elements such as: the sink in the bathroom, the steichen in the central zone and the radiator grilles.

Several original ideas realized in the Kazan showroom were successfully implemented in the Moscow showroom, including a non-standard concrete sink in the floor and a pink bowl in the sink.

Interior designers: Azat Khanov, Ruslan Aibushev

Photographer: Sergey Krasyuk

Website: http://sergeykrasyuk.com/en/home-2/