Most Danish crafts have been made obsolete by modern design production, which I think is truly sad. As we still have a lot to offer through traditional workmanship, I want my designs to focus on traditional skills and improve the life cycle of each product. Most designers focus on sustainability based on mass production techniques and materials. My goal is to design and manufacture products that will last a lifetime. I also believe that the future trend for mankind will be to own less, but for everything to be better quality. Less means more, so to speak. My clientele will largely be companies or persons who want to make just such a statement about the world we live in. Customers who appreciate the finest quality in handmade products. The Avant- garde who dares to invest in products that have a soul, such as mine. It will give me both a sense of joy and pride, combined with a great responsibility, that people are willing to believe in the future by believing in my company. Copenhagen has now become the cultural Metropolis of Scandinavia in so many ways, not dissimilar to what Berlin also represents to Germany. I truly believe the main reason for so many new creative companies emerging of late is down to the prolonged financial crisis. We have been forced to re-evaluate our work and lifestyle by exploring new areas to differentiate ourselves. Find inspiration in Copenhagen where new talents are nourished every day. I have no wish to live anywhere else. Anour aims to be seen as one of the finest design company that embodies the best of Danish design now reinvented. “I don’t wish to compete on price. If you are looking for inexpensive lamps then there are plenty of other outlets. I set out to supply my clients with a product that will stand the test of time - a lamp that will only become more beautiful as time passes.”
Arash Nourinejad
Architect Copenhagen / Denmark
0
![Arash Nourinejad](https://img.edilportale.com/profile-image/thumb4_2df9386d-d943-42be-8b19-8853ec732960.jpg)
Most Danish crafts have been made obsolete by modern design production, which I think is truly sad.
As we still have a lot to offer through traditional workmanship, I want my
designs to focus on traditional skills and improve the life cycle of each
product. Most designers focus on sustainability based on mass production
techniques and materials. My goal is to design and manufacture products that will last a lifetime.
I also believe that the future trend for mankind will be to own less, but for
everything to be better quality. Less means more, so to speak.
My clientele will largely be companies or persons who want to make just such a statement about the world we live in. Customers who appreciate the finest quality in handmade products. The Avant- garde who dares to invest in
products that have a soul, such as mine. It will give me both a sense of joy and pride, combined with a great responsibility, that people are willing to believe in the future by believing in my company.
Copenhagen has now become the cultural Metropolis of Scandinavia in so many ways, not dissimilar to what Berlin also represents to Germany.
I truly believe the main reason for so many new creative companies emerging of late is down to the prolonged financial crisis.
We have been forced to re-evaluate our work and lifestyle by exploring new areas to differentiate ourselves.
Find inspiration in Copenhagen where new talents are nourished every day. I have no wish to live anywhere else.
Anour aims to be seen as one of the finest design company that embodies the best of Danish design now reinvented.
“I don’t wish to compete on price. If you are looking for inexpensive lamps then there are plenty of other outlets. I set out to supply my clients with a product that will stand the test of time - a lamp that will only become more beautiful as time passes.”
As we still have a lot to offer through traditional workmanship, I want my
designs to focus on traditional skills and improve the life cycle of each
product. Most designers focus on sustainability based on mass production
techniques and materials. My goal is to design and manufacture products that will last a lifetime.
I also believe that the future trend for mankind will be to own less, but for
everything to be better quality. Less means more, so to speak.
My clientele will largely be companies or persons who want to make just such a statement about the world we live in. Customers who appreciate the finest quality in handmade products. The Avant- garde who dares to invest in
products that have a soul, such as mine. It will give me both a sense of joy and pride, combined with a great responsibility, that people are willing to believe in the future by believing in my company.
Copenhagen has now become the cultural Metropolis of Scandinavia in so many ways, not dissimilar to what Berlin also represents to Germany.
I truly believe the main reason for so many new creative companies emerging of late is down to the prolonged financial crisis.
We have been forced to re-evaluate our work and lifestyle by exploring new areas to differentiate ourselves.
Find inspiration in Copenhagen where new talents are nourished every day. I have no wish to live anywhere else.
Anour aims to be seen as one of the finest design company that embodies the best of Danish design now reinvented.
“I don’t wish to compete on price. If you are looking for inexpensive lamps then there are plenty of other outlets. I set out to supply my clients with a product that will stand the test of time - a lamp that will only become more beautiful as time passes.”
![Arash Nourinejad](https://img.edilportale.com/profile-image/thumb2_2df9386d-d943-42be-8b19-8853ec732960.jpg)
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