Moñaditas Atelier & Shop | Anna Solaz

'Celebrating life like a party and bonds with people are the concepts we think about when we talk about the idea on which our space is based. A place that conveys closeness and freshness, where each corner reflects care, detail and personalization.'

This is how the project begins to give life to this store dedicated to the world of personalized gifts. After a few years with a physical store in Picassent, in 2022 Amparo decides to acquire a new premise to allow a more optimized physical point of sale, improve the relationship with the customer and be able to work comfortably in the workshop and creative area.

We were looking for a modern, simple, dynamic and multipurpose space that would impact and generate a bond with the client. The relationship between the different areas was a key point to organize an optimal workflow without losing the visual unity and the interconnection between all the areas. 

Moñaditas needed a large atelier, with continuous access to the warehouse and direct contact with the store. The model towards the brand is moving is to prioritize online sales over physical sales, which is why the incoming flow of deliveries and pick up point is separated from the rest so as not to interfere with the entrance to the store.

 It was also important to have a working space to enhance creativity and use as a background to photograph and communicate the product. This spot was considered important to be close to the workshop, while also having some privacy towards the flow of customers in the store. That is why a translucent polycarbonate division is materialized between it and the store, which serves as an activity support for both areas.

 The physical shop, although smaller in size, is located in the most visible corner. While the warehouse and atelier evoke a workshop area, with polished concrete, sober and elegant where the machines and work tables can be organized to adapt to the production flows, the store is the color and the joy that welcomes visitors. 

Curved elements are present throughout the project, from the entrance itself to the store decoration. Once inside, one is embraced by a shelf showcasing a sample of the products personalized a few meters from there. Here one can visualize the on-going atelier behind. Furniture and other movable elements separate the public area from the private working space.

The entire space is connected with a curved ceiling that interlace the different areas, thus emphasizing the idea of movement, closeness and spontaneity that arises when we come together to celebrate life. In essence... a place to communicate sensations, details, feelings... precisely the same thing that each gift seeks to awaken when it reaches its destination.