De Bonte Koe - Nieuwe Binnenweg

De Bonte Koe

De Bonte Koe, a family-owned business established in 1992, has evolved over the years into a chocolate sensation, boasting a historic base in Schiedam, a contemporary chocolate concept store in The Hague, and an outlet in Rotterdam. Led by the new generation, Amy and Connor Klein, the company collaborated with Studio Ninetynine to craft a fresh interior concept for their expanding chocolate brand.

Design concept

At the heart of the chocolate shop's design stands a striking 10-meter counter, showcasing an array of chocolates elegantly presented on bespoke wooden trays. This multifunctional counter plays several roles: it serves as an eye-catching window display with its dark green trays and sleek metal shelving at the façade, dedicates its main section to handmade bonbons and bouches, and even features a cozy coffee area where patrons can savour a delightful chocolate treat alongside their coffee or tea.

Counter Design 

The counter's design is futuristic in nature, resembling a floating table top, finished with a vibrant green epoxy that accentuates the chocolates' appeal. Mirrors strategically placed between the green table bases enhance the illusion of suspension.

First Location

Roll-Out Concept  De Bonte Koe selected a charming, compact venue on Piet Heinstraat in The Hague as the first location to implement Studio Ninetynine's new interior concept.

Shelving System 

Given the chocolate-selling business's seasonal fluctuations, a flexible shelving system was imperative. To address this need, Ninetynine devised a collapsible shelf system that provides ample display space during peak seasons and can be conveniently stowed away during quieter times. When upright, the shelves resemble wooden sun shutters, infusing the store with a cozy ambiance, even when fewer products are on display.

Branding 

Inspired by Ninetynine's innovative interior concept, De Bonte Koe embarked on a brand identity overhaul. Collaborating closely with Studio Ninetynine, branding experts at Circus crafted a new graphic language that harmoniously blends the brand's rich heritage with a contemporary, vibrant design.

Materials/Brands/Products

Walls:
Winckelmans BAU, Winckelmans VAN, Stone strips Kooy

Floor:
Painted epoxy

Ceiling:
Painted

Lighting:
Delta Light SPYCO Clip, ANDlight PIPELINE, Sotto Luce Tsuki

Fixed furniture:
Counter: Epoxy paint
Shelving: black steel, oak shelves