Private Bank Project - Rue du Rhône Geneva | Semaj

The nature of the project was to bring a master building back to life and remodel it so that it becomes the new headquarters of the bank. Geneva-based Coraline Fringhian, founder of the company Semaj, was commissioned by the Bank to create the decoration concept,the design the layout of all the reception areas of the building. The guiding principle was to merge ancient craftsmanship and contemporary design to achieve enduring elegance, in parallel with the Bank's DNA, which masters traditional codes while adding its entrepreneurial touch.

This strategy manifests in multiple dimensions:

1) The selection of premium materials guarantees enduring elegance and purity, enriched by the incorporation of 3D textures. This is exemplified by the striking textured marble entrance and the intricate arrangement of stacked rectangles in the radiant wall feature, marrying the dynamics of curved forms and vertical lines.

2) Opting for earth tones with subtle green accents as a homage to plant life enhances the calmness of the area, establishing a seamless connection between the bank’s external and internal environments. This facilitates a thematic journey through river-inspired client lounges.

3) A sleek, minimalist, and human-centric design that fosters a succession of welcoming meeting spaces.
Like a suspended oasis in the middle of the Passage des Lions, in the epicenter of the Rue du Rhône in Geneva, the cafeteria thus opens onto a terrace that offers a friendly meeting opportunity both during the day and in the evening.