ZEEKR Center, Beijing Wangfu International Center | MOC DESIGN

The designers skillfully integrate traditional culture into spatial layouts and design elements, harmonizing with local characteristics while accentuating the modern and technological qualities of the automotive brand. The 10-meter tall, ultra-clear glass exterior not only embodies the brand’s boundary-less philosophy but also blends with the urban landscape.To enhance visual engagement with the surroundings, simplifies the architectural façade’s framework and structure. An open space in the front hall creates a sequential extension of the spatial structure, while a minimalist material palette underscores transparency and unity. The first floor, functioning as an automotive showroom, radiates a modern and minimalist allure. The mirrored ceiling in the front hall visually amplifies the spatial expanse, fostering a layered progression upon entry.

The exhibition hall links to the second floor through a captivating spiral staircase. Behind the staircase, a wall adorned with glass tiles extends from the first to the second floor. These tiles, crafted from custom laminated glass and heated to achieve a jade-like texture, undergo a subtle color transformation from yellow to green, thanks to concealed LED strips within the vertical structure. This ingenious design harmonizes modern technological elements with the rich cultural heritage, not only imparting the staircase with a contemporary flair but also paying homage to the resplendent charm of ancient glazed tiles found in Beijing’s historical architecture. As one ascends the staircase, the spatial narrative shifts from the present to the past. The second floor emanates the ambiance of the antiquated city with its crimson walls, complemented by the yellow-green glass tile walls, resonating with the charm of “Green Tiles and Red Walls.” In this space, the city’s past and future converge. Within the symmetrical layout, the amalgamation of a wooden ceiling and red walls encapsulates the historical essence of Beijing, portraying the city’s timeless moments. Simultaneously, it reflects the contemporary spirit and lifestyle of the present era.