Hisense Group Headquarters Exhibition Hall | MOC DESIGN

Hisense Group operates in diverse fields and has numerous sub-brands. The core of the design thinking process is how to interconnect these brands through curation and spatial design, while also evoking an emotional response from visitors and conveying the brand's values.The designers chose to implement minimalism in both the space and the exhibition, using white terrazzo, stainless steel, and green glass to create a neutral and minimalist environment. This approach not only highlights a modern aesthetic but also fosters a serene and harmonious exhibition space.The exhibition hall integrates displays from all the fields in which the group is involved. The designers used minimalist and neutral colors to accommodate the various scenes and products from different sectors, while the brand's green glass ties together a unified visual language.