ZEEKR Center – Pavilion, Dalian | MOC DESIGN

Due to site conditions, including its location alongside a sunken plaza, where the external façade is nearly obscured by the front landscape, and the architectural design that protrudes and suppresses the curtain wall, the project, despite occupying a corner position, does not prominently showcase itself.

In light of these conditions, MOC has broken free from these constraints by adding an illuminated curtain wall onto the existing glass structure. This initiative fosters dynamic interaction between the store and the surrounding neighborhood.

MOC creatively incorporates Xuan paper, which embodies distinct Chiens cultural characteristics, as the primary element. Through the composite lamination technique, multiple layers of Xuan paper and glass are combined to create a semi-transparent and ethereal ambiance.Behind the Xuan paper glass, wall washers are installed to illuminate the façade, enhancing its brightness during the day and evoking a subtly beautiful aesthetic. As night falls and lights come to life, the façade comes alive with a captivating interplay of light and shadow, showcasing a rich and vibrant expression that exudes a sense of trendy fashion.