La Città della Gioia

Inclusive masterplan ‘La Città della Gioia’ wins international competition for “Ex Fiera” urban regeneration in Rome.

Developed by ACPV ARCHITECTS, ARUP, Asset and P'arcnouveau, the winning project will guide
the redevelopment of Rome’s former trade fair area “Ex Fiera”, fostering a sense of community
while prioritizing the well-being and safety of families.

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Competition-winner “La Città della Gioia” is an innovative and flexible urban regeneration designed to benefit its entire neighborhood. Developed for Rome’s former trade fair area “Ex Fiera”, this project gives life to a new, inclusive, pedestrian, attractive and proactive settlement model, connecting urban areas.

This masterplan defies trends: building a child-friendly city where younger generations become protagonists of their environment. It envisions spaces that promote care and well-being, where exchange and inclusion are the founding elements in the design of spaces.
A design that diversifies and increases the quality of public space, offering learning and growth opportunities that respond to the interests and needs of the younger population, this initiative represents a proactive approach to urban planning that promotes an innovative model of urban experiences, creating healthy and vibrant communities.

“La Città della Gioia” restores meaning and purpose to a large urban portion of Rome, making public space an educational, inclusive and intergenerational experience. By reclaiming a vast area of the city, the redevelopment of the former trade fair area represents a unique opportunity to recognize the importance and value of play, a promoter of physical activity, social interaction and psychophysical well-being.

The approach integrates nature into the design of the spaces, enriching them with educational activities focused on biodiversity and enhancing the climate resilience of the entire area. The operation aims to free up land, maximizing permeability and greenery, building a sequence of different urban scenarios through a continuous system of public spaces over the entire lot.