FIORENTINO

The birth of a new brand into the crowded furniture field is always an event invested of a great importance and arousing interest. But in this case it’s also the chance to show the ability and the will to face up to the marketing complexity and to the new requirements of change. The brand rises from the experience and the know how of Alfatex, a firm established in 1989, producing basic covering for upholstered objects, technical items for leather goods and shoes, which means, sectors where it has reached a large experience about leather manifacturing. Fiorentino intends to operate into a market branch which is closely related to a wide set of furnishing, suggesting, it’s because of his italian strong origins and of his international breathing, a concept of neoclassical matrix that follows the international trend and custom direction. With his glamour resulting from a special fusion between rigour and opulence, it will be able to offer emotions and suggestions. All in the pursuit of decoration arisen from contamination of several styles, design, cromatic effects and technological contribution, it can play a decisive role giving life to great quality products with singular features. Taking advantage of years of experience, this project combines eel, manta ray and crocodile leathers with common use objects to give a whole furnishing idea spacing out from lighting to gold/silver tables, from carpets to chaise lounges.